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Website Analysis:
We will perform a thorough analysis of your website and its
infrastructure to ensure that it can be crawled properly by
the major search engines’ robots and spiders. We review
everything -- your site's links to identify any broken links
or images, H1 tags, Title tags, Description tags, Meta tags,
and more to improve overall search engine rankings. If we
identify any issues with your website’s infrastructure we
will provide recommendations to improve its search engine
friendliness.
Keyword Research:
Identifying and targeting the *best keywords are critical
factors that will increase your website’s traffic and
improve the quality of your traffic.
* The best keywords are the ones that are most relevant to
your industry, most searched for, with the least amount of
websites competing for them.
We will analyze your industry demographics and identify your
ideal target market, and then generate a comprehensive list
of highly relevant keywords and phrases which will include
supply and demand data (How many other websites are
competing for the keyword and how many times each keyword is
searched for by potential client’s).
Meta Tags:
Meta information is a vital element that search engines
analyze to determine your website’s relevancy. We will
create Meta information for your targeted keywords to match
the search engine’s density, distribution and frequency
algorithms.
Content Analysis:
Content is one of the most important optimization factors.
We analyze your website’s content to make sure your targeted
keywords are repeated the right number of times at the right
places on your WebPages. We will also analyze the use of
your keywords within your website’s anchor text/hyperlinks
and H1 tags. If we identify any content issues we will
provide recommendations to improve your keyword relevancy.
Search Engine & Directory
Submission:
Our step-by-step submission process ensures that your
website will be indexed by the major search
engines. Manually submitting your website to the search
engines and directories in the right order is critical.
Search engines and directories perform a crosscheck to find
the websites that are most relevant and have met indexing
standards. Once the search engines have seen your website
listed in other search engines and directories they grant
you points because they know that your website has already
been reviewed and approved.
Anti-Spam Compliance:
Many companies will submit your website using software. We
submit your website manually, based on the strict anti-spam
guidelines established by each of the major search engines
and directories.
Link Building:
This is extremely important for two reasons. The main reason
is that search engines analyze the quantity and quality of
websites that link to you. They interpret this as a third
party casting a vote for your website. They also analyze a
few factors to determine the quality of these links. Some of
the factors include site relevancy meaning if your website
sells shoes and another website relevant to shoes links to
your website that will be considered much more relevant than
a link from a website specializing in flowers. The other
main factor is the popularity of the website that links to
you. Websites that generate millions of visitors each month
will also be considered more relevant than websites that
only have a few hundred visitors per month.
The other reason link building is important is that by
establishing quality links on other relevant websites you
also increase your overall online visibility and its
basically free advertising. That’s why we will spend several
hours each month to contact other prominent and relevant
websites asking them to link to back to your website.
Ongoing SEO Consulting:
If ever modifications are made to your website, we will
assist your design team by providing vital recommendations
that will ensure your website’s search engine friendliness.
Ongoing Website Optimization:
Search engines constantly change their algorithms in order
to produce more relevant search results. When they do change
their algorithms SEO Experts will provide ongoing
optimization to maintain top search engine positioning.
Monthly
Search Engine Placement Report:
Each month, we will provide a comprehensive ranking report
that will allow you to monitor the progress of our
optimization efforts. This report will show you exactly
where your keywords rank among the major search engines.
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